Graphic Design
Josie Bruin is the official mascot created for the UCLA Women's Basketball program during the 2024–2025 season.Inspired by UCLA's iconic Bruin identity, Josie was designed to embody confidence, resilience, and school spirit while bringing a distinct personality to the women's athletics community. The project involved character development, visual identity design, and the creation of promotional illustrations used across game-day experiences, marketing materials, and fan engagement initiatives.
Through expressive poses, bold silhouettes, and approachable storytelling, Josie serves as both a representative of UCLA Athletics and a symbol of empowerment for student-athletes and fans alike.
Graphic Design - ASUCLA
Designed and produced visual assets for multiple UCLA Store campaigns and campus-wide events, including promotional graphics, print materials, merchandise branding, and marketing collateral. Collaborated with cross-functional teams to develop cohesive visual identities and ensure successful implementation across both physical and digital platforms.
UCLA TFT Film Festival 2026 — Visual Identity & Event Design
Designed the visual identity for UCLA’s annual film festival, a screening event showcasing student films and fostering dialogue between students and alumni. The work includes key visual illustration and a full graphic system applied across posters, programs, and digital materials. The design develops a cohesive visual language that adapts across multiple formats while reflecting the spirit of student filmmaking and creative exchange.